AI Ready Business
The Agentic Economy: How to Thrive in a World of Machine Customers
Hosted by Nataliya Shalygina
Media
Media
Katja's thinking, in print and on stage.
01 / Watch
Interviews & appearances
AI Visionary Podcast · June 2026
AI Visionary Podcast
Don't Stop Us Now · February 2026
Don't Stop Us Now! AI Edition
Applied AI Australia · Spotify video
Machine Customers Are Here. Your Business Was Built for Humans
Watch the episode on Spotify →Jye Smith
Katja Forbes: Stop Shrinking So Others Can Swallow You
Adrian Swinscoe
The Emerging World of Machine Customers
The CMO Show
Designing Brands for Machine Customers
Marketing Trends · Stephanie Postles
Why Agents Will Buy, But Marketing Must Stay Human
Insurgence Group
Your Next Customer Won't Be Human: Competing in an AI-Driven Market
CX Unlocked
How to Prepare for Machine Customers in CX
The Product Experience · Mind the Product
Why We Need to Design Products for Machines
Author Academy
Why Katja Forbes Wrote a Book to Stand Above the Pack
Figma
Config APAC 2024: Panel with Daisuke Sakai and Isha Hening
Ticker News
The Age of Machine Customers: Ethics and Profits Collide
CX Network
Global Top 20 CX Leaders in Financial Services
Explainer
Background Briefing on Machine Customers
Material+
Material Changemakers Ep. 1: Innovation & Leadership
02 / Read
Ideas in circulation
Press, essays and conversations about the machine economy.
Commonwealth Bank · BrighterTech · October 2026
5 ideas that will shape trusted AI
Katja Forbes joins CommBank’s BrighterTech conversation on AI agents, commercial sovereignty and the controls organisations need as systems become more autonomous.
Read the press release
The Future of Shopping and Payments
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How Machine Customers Turn the Rules of Trade Upside Down
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AI Agents Are Your New Customer. But Can You Target and Grow Their Trust in Your Brand?
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The AI Agent Ignored Everything You Just Advertised
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AI Shopping on Valentine's Day
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Designing Trust and Experience When Machines Become Customers
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The New Frontier of AI-Driven Commerce
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Crafting Digital Experiences for a Climate Positive Future
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The Greatest Lie Told on the Internet? “I Read and Agree to the Terms and Conditions”
↗For press, interview and comment requests: get in touch.
03 / Where Katja is speaking
Upcoming
- 22 SepFinTech Marketing Conference · Hong Kong
- 24 SepFinTech Marketing Conference · Singapore
- 1–4 OctDesignUp · Bangalore
- 6 NovAdvantage Austria Singapore Conference · Singapore
- 23–25 NovA11y Camp · Sydney
Previously: Adobe MAX · Figma Config · DesignUp · Advantage Austria Exporttag, Vienna · Web Directions