About Katja
I live at the crossroads of ethics, data, and human-centered design—where innovation meets tough questions.
We’re entering a new world where machines are no longer just tools—they’re buyers. AI-driven systems are already making decisions, placing orders, and shaping markets. If you think this shift is far off, think again—it’s happening now, and it’s going to rewrite the rules of commerce.
My job? Help businesses like yours stay ahead of this revolution.
With 30 years in digital and experience working with giants like Standard Chartered Bank, Qantas, Commonwealth Bank, and the Australian Government, I’ve seen how the smartest businesses evolve—and how the slow ones get left behind. If you want to thrive in a future where algorithms are your customers and transactions happen faster than you can blink, it’s time to rethink your game.
I’m not here to play it safe
I ask the hard questions—of the biggest corporations and the smallest startups—forcing them to think about whether their tech is building something meaningful or just adding to the noise. This is where I come in: the ethical navigator, guiding you through the gray areas. I push businesses to rethink their strategies, designing smarter, fairer systems that actually serve people—and yes, machines—ethically and effectively. This new era isn’t for the faint of heart. The businesses that win will be the ones ready to embrace change, craft smarter strategies, and create seamless journeys for machine customers and humans alike.
In a world where machines are not just tools but buyers, let’s use this shift for good. I’m here to help you stay sharp, stay ethical, and stay ahead. Let’s navigate this future together and make sure your business doesn’t just survive—it thrives.
Past events
Date
Place
Event
Role
2023
Singapore
Bondfire Friday
Panellist
2023
Virtual
The Future of Consumer Communication
Panellist
2023
Singapore
CX Asia's 'The Customer Show'
Keynote Speaker
