About Katja

A fusion of ethics, data and design

Business data is your biggest asset, but after you’ve asked people to click and you’ve collected, is that data being misused, and how is your technology, unchecked, perpetuating human bias?

I believe this – IF YOU CAN’T RESPECT IT, DON’T COLLECT IT.

If you can't respect it, don't collect it

Just because you can collect data, should you?  I’m Katja Forbes, my background is in human centred design, digital and data science for companies like Standard Chartered Bank, Qantas, Commonwealth Bank, Insurance Australia Group, NSW Government and the Australian Federal Government and I am the ethical navigator for businesses like yours.

I ask difficult questions of the biggest companies and smallest players, so they think about what they’re doing with all our data, how they’re keeping it private and using it for societal benefit, not detriment.

Katja Forbes, IQPC's Customer Show Asia 2023

The Ethical Navigator

The inherent belief that the next big tech idea will only have a positive impact on the world, will get very close scrutiny under my inspection.

Let’s discuss the ethics inherent in this incredible human invention – tech – would you invest your hard-earned cash with a bank unless they had a very big lock on the door, a very complex alarm system, a track record of sound investments and were ethically aligned with your values?

Do the same with your data and technology.

Use the force for good.

I’m here to show you how.

Past events

Career Opportunities

Date
Place
Event
Role
2024
Edinburgh
UX Scotland 2024
Speaker
2024
Virtual
Make Mental Health A Movement in 2024!
Panelist
2024
Singapore
CCO & Enterprise Leaders Summit
Speaker
2024
Virtual
Empower, Educate, Excel: Women Driving Change in STEM and AI
Speaker
2023
Singapore
CI Asia Week
Chairperson
2023
Tokyo
World Design Assembly 2023
Keynote
2023
Singapore
MoneyLIVE Asia
Panellist
2023
Singapore
World CX Summit
Panellist
2023
Singapore
Bondfire Friday
Panellist
2023
Virtual
The Future of Consumer Communication
Panellist
2023
Singapore
CX Asia's 'The Customer Show'
Keynote Speaker

Videos

ILA18 KEYNOTE

You are not a Designer, You are a coach.

CEO Connect Conference 2018

Customer Journeys and Goal Directed Design

Interaction 17

Highlights from Interaction 17 at IxDa New York City